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Use a redirect to send traffic to the new URL and you'll have a visitor who, even though the URL is different, will end up where they wanted to go. You've taken them directly from page A to page B.

When a page returns a 404 status code (or another not found error, such as 410), search engines the index, meaning it will no longer rank in the SERPs.

Even if the page only moves temporarily, you will need to inform search engine robots.

And let’s also not forget that backlinks pointing to a 404 page will not be considered by the algorithm and are therefore being wasted. An analysis of some of the most popular brand websites in the world revealed that there are literally thousands of great links being wasted because of this problem.

Forgetting to implement redirects can actually result in lost search afghanistan mobile database engine rankings, and unhappy users.

So, you need to understand the importance of redirects, when to use them, and which type to use. Whether you're remodeling your website and the URL structure of your pages will change, you're migrating to a new domain, or even routinely cleaning up old content.

When to use redirects
You need to use redirects when:

You move the URL of a web page (from URL A to URL B).

You remove a page that receives traffic or has backlinks pointing to it.