4. Marketers, content managers, editors

[sumaiyakhatun27]

And therefore, in either case, the question arises: is it worth it? The answer for each specialist can only be individual, and there can be no general advice.

A category of customers with whom things can range from “very good” to “very bad.” After all, a marketer can eliminate the difficulties that arise in the case of direct communication between a copywriter and a business owner. Ideally, a marketer sees the big picture, develops a business promotion strategy and conveys it to the owner, and only then, having agreed on it, forms technical tasks for other specialists involved: targetologists, SEO specialists, copywriters, content managers, etc.

Customer category

Editors and heads of content creation departments can also serve as useful intermediaries. australia rcs data But in practice, it also happens that instead of optimizing the work of creating content, they complicate it. Why? First of all, due to the lack of sufficient qualifications and experience.

What is the solution for a copywriter? Unfortunately, in such cases, there is not always one. The only thing is that you can save yourself from unnecessary waste of time and nerves. For example, if a marketing specialist receives a technical task of 10 pages, and you need to write a text for one page for this task, then it is better to say goodbye to such a marketer right away.