Your customer database should include

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You should always focus on three steps in your business: Attract, Engage, and Delight. Once your customers understand these three steps, you can start your inbound strategy. You need to build your CRM database and make sure it has all the essential information to target your customers with specific information, then link the software to the CRM database and make sure it is well connected to the database, turn on the mandatory fields feature to highlight missing fields and try to modify it before sending a personalized email. You need to understand the nature of your customers and answer these questions, what media do your customers consume?, do your customers read blogs?, is there a need to use chatbots?, you need to ensure that your customers interact smoothly in conversations, and strive to achieve the strategy you follow for your goals, including email marketing strategies.


List management and segmentation To create your list, you moj database need to collect the right information accurately, use a CRM, and use forms that help you collect information correctly. Your database must be clear and comply with email regulations called GDPR. information related to customers' lives such as birthdays or Chinese New Year, and you can use TAGS for this segmentation. You should focus on building a completely correct database, and enabling the unsubscribe feature for customers. Creating high-performance, hyper-targeted emails In addition to seeking to define strong, high-performance email marketing strategies, by setting a goal with a purpose, this is the essence of the solution to deliver the right financial information at the right time to the right investor or customer.


Sending the right email means making sure to use the “added variable” feature within your email within a highly targeted message delivery template. This is what we call highly targeted sending, which means sending messages that contain a little bit of individual information to make the customer think it was a message addressed to them personally. Messages should be word-based, with the ability to attach documents and forms, because Future Vision creates CRM-based forms, allowing you to ask a very specific question, and even ask customers to update their preferences for these surveys. Develop your emails to drive conversations and conversions.