However there are a few reasons why you may be losing your website rankings without even realizing it

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That's why it's important to know the reasons why you might lose your ranking on Google, and to be able to take preventive measures to maintain and improve your position in the search results.

Changes in URL structure
When you modify your site's URL structure during a redesign without implementing proper redirects, Google won't be able to find the old pages and you'll lose your rankings.

Duplicate content
If you duplicate content in your new design, meaning you guatemala cell phone number list have multiple pages with the same or very similar content, Google may consider this as duplicate content and penalize your site in search results.

Performance issues
If your new website design has performance issues, such as slow loading times or technical errors, Google may penalize your site and reduce its rankings .

Loss of inbound links
During the redesign process, some inbound links to your site may be lost or broken. We can say that inbound links are important for ranking on Google, so if you lose a lot of them, your ranking may be negatively affected .

Changes in keywords and content
If you change keywords or content on your pages during the redesign and don't properly optimize the new pages, you may lose the rankings you had for those specific keywords.

Effects of Google ranking on digital marketing strategies
Ranking on Google is a key factor in digital marketing strategies, as more people turn to search engines to find products and services, it is essential for businesses to appear in the top search results to increase their visibility and drive traffic to their website.