A tool that can be very useful at this point is the View Rendered Source Chrome extension

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If after checking these common technical errors you still can't determine the cause of your SEO traffic drop, there are a few other questions you can ask yourself to find out.

Is the drop related to brand queries?
At this point you have verified that this is not a simple technical error and that search engines can perfectly crawl the pages and see their content, so could it be that the drop in SEO traffic is related to brand queries?

In this case, it is best to consider other digital marketing initiatives, based on the analysis of the possible causes of the decline .

For example, in some cases the drop is due to cannibalization, which occurs when two or more websites are trying to position the same keyword and, consequently, the search engines cannot choose which one best responds to the user's search intention, causing none of the websites to improve their positioning.

Another element that brands may face is a demand list of estonia cell phone number problem, which means that fewer and fewer people are carrying out searches related to them.

A very useful tool when carrying out this type of analysis is Google Trends, an analysis that is complemented by advertising spending through other media such as radio, television, social networks, among others, which undoubtedly drive brand searches.

Is this a featured snippet?
Depending on the type of question the user asks, the answer may appear directly on the results pages, without the need to click.

An easy way to check is by analyzing rankings and impressions through Google Search Console . For example, if impressions are flat but clicks are trending down, something is probably going on in the search engine results pages (SERPs).

On the other hand, very specific questions are also common, such as, for example, how tall is the Eiffel Tower? What time is it in Boston? Or, how old is Madonna?