Comply with region-specific regulations, such as GDPR (EU) or CCPA (California).
9. Alignment with Google Quality Rater Guidelines
Why it matters: While Quality Raters don't directly influence your rankings, their ratings do influence how Google adjusts its algorithms. Aligning with these guidelines—emphasizing EAT (Expertise, Authoritativeness, Trustworthiness)—makes it easier for your site to meet Google's quality standards.
How to comply with the guidelines of quality evaluators:
Provide accurate and well-researched content by qualified australia business email lists authors or experts.
Display transparent information about your authors, your company, and your editorial standards.
Maintain a positive brand reputation and respond to user feedback constructively.
Conclusion
Ensuring your site’s security and proving its trustworthiness are integral parts of a holistic SEO strategy. By safeguarding user data, avoiding penalties, staying compliant, and adhering to quality standards, you can create an environment where users feel safe and confident. When users trust your site and find valuable content, search engines are more likely to reward you with increased visibility.
Key findings:
Use HTTPS to protect user data and meet Google's Safe Browsing expectations.
Regularly check and resolve mixed content, malware, and hacking vulnerabilities.
Comply with legal regulations and be transparent with privacy policies and conditions.
Follow Google's quality rating guidelines to align with EAT principles and maintain long-term trust.
Investing in security and trust measures positions your site as a trusted resource and can ultimately help you achieve and maintain good rankings in search and beyond.
Felix Rose-Collins