The essence of query generation

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Above all, in order for a request for information to turn into future sales, it is necessary to know that the lead comes from a customer who has feelings and wants to be treated accordingly. The company that receives the request must convince the consumer that it is able to meet his expectations, because if it does not, the customer may not be able to make an informed purchase.

According to the study, no less than 92.7% of American companies claim that inbound marketing (i.e. carrying out actions that allow the customer to get to know the sender of a certain marketing message for themselves) has increased the number of sales contacts received, and according to 56.3% of respondents, the rate of sales enquiry generation has increased by more than 50%.

To increase the attractiveness of services, the company should publish interesting content in the form of articles, trivia, a blog, webinars or training courses. Content marketing, with which the latvia email list conversion rate of enquiries into purchasing decisions can be brilliantly used for this purpose. However, with more and more businesses using modern marketing tools, it is worth ensuring that your offering is competitive. Nowadays, creativity in marketing and sales is becoming increasingly important, as standing out from the competition can increase the number of potential customers.


No less important (or even more so than the acquisition itself) is what happens after the company has received it. Understanding the needs of the customer is essential. What are his real expectations? What interests him? Understanding the needs of the recipient creates a competitive advantage. The individual approach is a slogan that is repeated in sales training or coaching manuals, but in an era of highly developed sales and marketing techniques, it is an extremely attractive factor for both sellers and customers.

When acquiring a lead, it is essential to find out more about the potential consumer. A meaningful conversation and the shortest possible response time demonstrate that we are interested in the person asking and that we are open to cooperation. If we operate mainly in the B2B field, it is worth knowing the details of the potential customer's activity even before returning the contact, in order to maintain an informed conversation that demonstrates the professionalism of the company. In addition, creating a personalized sales offer, adapted to the company profile and the customer's preferences, is a much better solution than sending templates in which only the company name is changed. A professional offer should not look like spam.