Today I share with you 12 social media trends that we will see during 2024:
1. Social media algorithms focused on user experience
Social media platforms are placing user experience at the heart of their operations, forcing their algorithms to become more attuned to users’ interests, preferences and online behaviour patterns.
Gone are the days when simply getting more likes or shares guaranteed greater visibility. Now social media algorithms focus on:
User engagement: Algorithms now emphasize meaningfu effective paraguay mobile numbers list interactions, such as high-quality comments, posts shared with personal messages, and reply threads. Metrics such as likes or clicks are still relevant, but play a smaller role in shaping content visibility.
Personalization: Platforms use machine learning to create personalized content feeds. They consider factors like your previous interactions, interests, and even how much time you spend looking at a post, generating unique content for each user.
Relevance over popularity: Algorithms aim to show relevant content that aligns with the user’s interests.
This trend requires adapting to content marketing strategies, focusing on engaging and high-quality content.
2. The videos
The trend towards short videos on social platforms has become increasingly noticeable, and it's now very easy to edit videos with solutions like Canva's Video Editor . Originating from platforms like TikTok, Instagram's Reels, and YouTube's Shorts, short videos are quickly becoming the preferred method of consuming content due to their compact format and quick message delivery.
Recent studies reinforce this trend, as 73% of consumers say they prefer short videos when searching for products or services.
To highlight this 2024, we predict that creators and brands will become more creative with longer and more original content.
Whether adding commentary to a pop culture moment or an everyday vlog, video content is already shifting beyond the typical 15- or 30-second length.
And with YouTube still reigning supreme among younger generations, it's only natural to see TikTok and Instagram encouraging their users to create longer videos, too.
The challenge will be to incorporate long-form content without completely abandoning trends.
3. Authenticity
Consumers are increasingly critical of marketing tactics and authenticity has become a top priority. Now more than ever, consumers value accurate and trustworthy content over polished, gimmicky advertising.