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But even if the user does not click on the link, he remembers the brand or the main message. Media advertising is chosen when it is necessary to notify a wide audience about a promotion or event, or to introduce a new product to the market. There are three most commonly used types of media advertising: banners - a graphic, text and graphic image in a block on a web page, allowing you to demonstrate a product or service to the target audience; Example of media advertising in the search block Example of media advertising in the search block videos on a thematic platform are most effective when submitted on behalf of an influencer or a well-known expert; Rich Media (engaging content) - a survey, animation, mini-game that does not irritate the user, but encourages interaction.


Media advertising also includes videos on YouTube and RuTube that korean phone number whatsapp precede videos selected by the user. Placement areas Media advertising looks organic and works effectively on thematic forums and platforms, news portals, and entertainment sites. How is the cost calculated? The price is relatively low, directly depends on the number of views. The customer pays for advertising from a thousand views.



It is especially advantageous to combine this type of advertising with contextual advertising, so that the banner or video can find the user on third-party portals, wherever he goes. Social Media Advertising (SMM) The monthly Russian audience of the VKontakte platform alone is more than 70 million people. Many people communicate, have fun and work on social networks almost all day long.


Therefore, an advertising campaign can bring a big harvest, with proper planning and implementation. There are two types of advertising for social networks: 1) Targeted (media-contextual) - display of ads in columns on the side. The advertiser can pay for a click or impressions at his choice. An example of targeted advertising in the VK feed An example of targeted advertising in the VK feed 2) SMM - for this, a community is created and filled with useful and interesting content for the target audience.