Leave room for improvisation and reaction to potential obstacles

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Plans provide a path to a goal, but they cannot control everything. There is always something that slips through the cracks, that appears out of nowhere and ruins the plan. If a weekend is ruined by a storm, imagine what can happen to your next marketing campaign . Experience helps, it is true, but it would be a bad strategist not to leave some room for a certain freedom of movement .

There are obstacles of different calibre. Some can be hong kong email list solved more or less easily (as soon as you finish reading this post, stop procrastinating!), but others will not be solved with excuses (vacations and team absences, for example). Being prepared and thus reacting in time is the only thing you can do.

Anything can keep you from success, but setting alternative routes and leaving a cushion of time to take them is one way to calculate when you can achieve your desired goals.

Once you've found your timing, get everyone to commit to meeting those deadlines. Some companies link goals to pay. Another way to motivate employees is to acknowledge small weekly victories instead of waiting for the big prize in half a year. Seeing the results as they are achieved is more exciting.