Newsletter segmented by type of customer

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Newsletters aren't just for leads or potential customers. You can send targeted emails to your customers so they continue to see you as an expert in your industry. Newsletters can contain updates, industry events, press summaries, or new product or service launches.

Referral Programs

A referred customer has a much lower ghana email list acquisition cost and a much higher chance of conversion and retention than others, so if you have the possibility, set up a program that makes it easier for your customers to promote your company, product or service.

Analyzing and measuring is key. You need to manage important data such as customer acquisition cost (CAC).

CUSTOMER ACQUISITION COST (CAC). Customer acquisition cost or CAC is a ratio used to determine the average cost your company invests to convert a potential consumer into a new customer and acquire our products or services.
MARKETING COST PER ACQUIRED CUSTOMER PERCENTAGE (M%-CAC) This is the share of total CAC, calculated as a percentage. M%-CAC indicates the impact that the marketing team's cost has on the total customer acquisition cost.
CUSTOMER LIFE TIME VALUE RATIO (CAC). It is a way of estimating the total value that your company receives for each customer, compared to what you have invested to get them. It is very important because it indicates the gross margin that a customer can generate from the beginning of their cycle in our company until the end of it.
CAC PAYBACK TIME The CAC payback time tells us the number of months your company needs to return the money invested in acquiring new customers.