What is a relational marketing plan vs. Inbound marketing?

[mouakter12]

You may read 'relationship marketing' and it sounds outdated, old school. Marketing as always, right? What if we told you that it is still very much in fashion? Attraction, customer identification, satisfaction and long-lasting relationships. Does that sound familiar? If the keyword that came to mind was Inbound Marketing , you are right, and it is because, coincidentally, the latter shares the same foundations with its predecessor, Relationship Marketing.

In this article we will see the differences between relational marketing vs. Inbound marketing.

Table of contents
1. Relationship Marketing vs. Inbound marketing
2. What is a relational marketing plan vs. Inbound marketing?
2.1 Relationship Marketing Plan
2.1.1 Aspects to take into account
2.1.2 Building trust
2.2. Inbound marketing: the evolution of relationship marketing
2.2.1 Phases of Inbound Marketing


1. Relationship Marketing vs. Inbound marketing
Relationship marketing emerged in the 60s and 70s after the rise of transactional marketing. A logical evolution that went from attracting customers (transaction) to seeking their satisfaction with the product/service (relationship). Relationship marketing thus seeks to establish a bond with the customer that gradually becomes a lasting, profitable and b2b email lists poland strong relationship.





In a 2.0 communication context, this is achieved by combining: effective customer service, product/service quality and a good digital marketing strategy . We live in the age of competition: market share is shrinking and we must differentiate ourselves in some way. A satisfied customer is very likely to come back to us. They will not need to look for other options if their shopping experience has been satisfactory in most aspects. And the fact is that getting customers is important, but keeping them may be even more so, so this change of vision was a great step forward.

Although relationship marketing has been around for a long time , we are now faced with an improved version: Inbound Marketing, an attraction marketing approach that draws on many of its principles from Relationship Marketing.

As we have already mentioned, Inbound takes over from relational marketing . Digital tools have facilitated and promoted relationships between companies and customers. These have allowed the establishment of learning relationships that mature interaction by interaction.

Each client has specific needs and these new technologies allow us to get to know them more and more deeply. Thanks to these technologies, there is greater interaction between both parties. Social networks and increasingly segmented databases allow us to keep track of all our potential clients and thus interact with them and remind them that we are there, that we can resolve their doubts, train them and guide them in their purchasing process .