Brand fans: The keys to achieving loyalty

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An effective marketing strategy has to go beyond providing conversions. With the help of Marketing Canvas for hotels you will be able to analyze the keys to getting both visitors and your guests to become fans of the brand.



To do this, you'll need to turn them into followers and fans on your brand's social channels or newsletter subscribers , so they can stay connected. Every piece of communication is another ecuador email list opportunity to inspire them and another chance to get them into your marketing funnel.



Discover how to get those users who were just looking for inspiration but were unable to make their trip to end up booking it in the future when they have the opportunity or how to offer a perfect experience so that guests become repeat customers .



Some basic tools to apply in this section of the Marketing Canvas for hotels are CRM systems, the use of remarketing pixels or the creation of a loyalty or referral system . Similarly, personalizing email marketing is key to increasing user loyalty; for example, by segmenting databases or automating the sending of emails on birthdays or anniversaries.



On the other hand, some tactics to grow your social media follower base and newsletter subscribers would be:



Establish a special rate only available to fans of the brand.
Organize giveaways on social media.
Create a formula within the website to increase subscriptions to the newsletter. For example, by offering a guide or a discount for subscribing.