According to Russoft, the transition from Western software vendors

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According to a study by the Association of Russian Software Developers "Russoft", in the distribution of sales of the domestic software development industry by geographic regions, in 2022-2023, a slight underestimation of the market share of unfriendly countries is expected, but it can be reasonably assumed that not all surveyed companies reported that they continue to work in these countries in order to avoid sanctions against them. If this assumption is correct, then the sales volume indicator in Russia and neighboring countries will be somewhat overstated. We assume that the adjustment may amount to 3-4 percentage points.

' solutions to domestic analogues jamaica whatsapp resource will take years. The same applies to the process of declining sales of Russian software products and custom software development services in the markets of unfriendly countries and their reorientation to other foreign markets. However, both processes became virtually irreversible after Western IT companies ceased operating in Russia, which occurred under pressure from politicians, and after high barriers were established for Russian software developers to operate in their previously main foreign markets - European and North American.

According to Russoft's analytics, the Western world's share of Russian IT companies' sales has significantly decreased over the past 20 years. Over the course of 15 years, the gradual decline in the Western segment was primarily due to faster sales growth in neighboring countries, developing countries, and the domestic market. In absolute terms, there was no significant decline in revenues from operations in the US and EU over these years.

The association of developers reports that since 2014, politics has been interfering with sales figures: Russian companies have been gradually forced out of the markets of unfriendly countries by introducing bans and creating an even more negative information background in relation to everything related to Russia. The decline in the share of sales in these markets became obvious when summing up the results of 2020: it fell to about 25%.

According to Russoft, in 2022, after the start of the SVO and the subsequent introduction of numerous sanctions, it can be said that it has become almost impossible to work directly from Russia in Western countries. The share of sales that came from these countries has decreased by about half, while there are prerequisites for its further reduction. The new reality has forced a different division: instead of the Western world, a group of markets of unfriendly countries has appeared, and instead of New Markets - markets of friendly countries.

Andrey Kondratyev, Director of the Russian IT company for educational organizations (EdTech) CDO Global, believes that there are many companies in Russia that develop high-quality software that can compete with foreign software. "Firstly, Russian software developers are known for their high level of technical skills and high-quality software products. Secondly, the near abroad and Southeast Asia are rapidly developing regions where more and more companies and government agencies are implementing digital technologies. This creates a growing demand for software that can meet the needs of these countries. Also, one cannot fail to mention competitive prices and flexible conditions for clients in these regions," Andrey Kondratyev explained.