He noted that when a subscriber pays for a package

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Independent expert on IT and telecom markets Vadim Plesskiy believes that the growth in the number of paid subscribers to online cinemas can be explained by several factors.

"Firstly, many online cinemas iran whatsapp resource include the subscription cost in the total cost of the subscription to the holding's services. For example, Yandex has a Yandex Plus subscription, which allows you to use Kinopoisk services. For the mobile operator Tele2 Russia, the use of the Wink online cinema is included in the cost of a number of package tariffs," the expert recalled.

tariff and uses communication services, the company believes that he also pays for an online cinema, although in fact he may not use it at all. "At the same time, IVI has a different approach - they continue to distribute subscriptions at a large discount, at dumping prices," Vadim Plesskiy noted.

According to him, the redistribution of shares among online cinemas was influenced by the departure from Russia of the Megogo service after the launch of the SVO, which had a significant number of subscribers - from 4 million to 10 million.

"If mobile operators and Internet providers continue to include the cost of the online cinema service in package rates, then on paper the growth in the number of subscribers to these services will continue. However, all services have the same problem - the refusal of the largest Western studios to provide content. In fact, there is no point in paying for the service for users who have been using the online cinema for a long time - old films have already been watched, there are practically no new ones. And the demand for Russian content is primarily praised by the producers of this content themselves," commented Vadim Plesskiy.

He believes that, failing to find interesting modern films, consumers will turn to torrents and file storage services. "And the issue is not the cost of the subscription. If the online cinema does not have the film you need, at any price, then why pay for it at all?" the expert concluded.