LinkedIn Marketing Tips for Recruiters

[Joywtome231]

Over the past few years, we have been building our social media presence. For our particular business, we have found the most success in LinkedIn, which is no surprise considering it is so widely used by recruiters. We'd like to take a moment to share some of what we have learned so that you can enjoy similar success in this professional network.

Be active in LinkedIn groups
As with any marketing effort, you first have to figure out who your audience is and make sure you are reaching them. The best way to do that is to first ENGAGE with them in LinkedIn Groups. Figure out which Groups people in your niche are in and join them. And be sure to participate in conversations. Participate does not mean "sell." You want share your ideas and expertise without being self-promotional.

Post useful information
Now you know how to respond to other people's posts, but what should YOU post? The simple answer is USEFUL information. Groups are particularly skeptical of members who are just trying to sell their services, so keep your Group romania phone number library posts ultra-useful. The Group manager could move all of your posts to promotions, or worse, not post them at all if they feel you are only trying to sell your services. If someone reports you, they could force all of your posts into moderation where they must be reviewed by the Group's manager before they can be posted.

You can post relevant articles you find on the Internet or from your own blog. We use a couple of online tools to help us find articles to post and to provide references for our own blog articles. A RSS feed reader, such as Feedly, allows you to follow certain sites and provides lists of the most recent articles. This allows you to easily glance through the list to find helpful articles. Evernote, which allows you to save articles that you may want to repost later or use as blog fodder, is also useful. These tools also have mobile apps to help you with your content marketing on the go.