Keywords are used to “get you found on Google” when a user searches online for the information contained on your website.
To “get found” your site must be well positioned in search engine results, that is, it must appear among the top positions for the keywords identified.
Studying the best terms and keywords and the terms used by those who search online for information or content on your website is essential to begin SEO optimization of your pages and provide users with the exact usa phone number list answer to what they were looking for.
Keyword Types. How many types of keywords are there?
We can classify Keywords into 3 types based on “ search intentions” :
Informational Keywords: Only keywords that are typed into Google to “know something” and to obtain information on a certain topic.
Transactional Keywords : only terms that are used to “do something” and perform an action (make a purchase, download a program, etc.).
Navigational Keywords : Only keywords that are used to “find something” such as a specific website whose name you don’t remember.
Keywords can also be classified based on “ search volume” in this case we are talking about:
Dry Keywords : keywords that are composed of just one term (e.g. “books”). They only generically describe the topic of the site and have many monthly searches.
“Short-tail” Keywords: Keywords composed of 2 or 3 terms (e.g. “educational books”) with lower search volumes.
“Long-tail” and “niche” keywords : very specific keywords composed of 4 or more words (e.g. “educational books for children”) with low search volumes and little competition. The longer the keywords, the more niche they are but the more likely they are to lead to conversions.