So, content that does not specifically include the keyword ‘best smartphone for photography and content creation’ is likely to rank well in the SERPs as long as it is contextually relevant to the search query and provides comprehensive content on that topic.
Timothy advises brands and content creators to move away from narrowly focused articles and instead create more comprehensive and broad content that speaks to users’ initial and potential search queries .
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Product-focused content will dominate the SERPs:
If you haven't already, it's time to start weaving your product's features into your content.
Product-focused content is not an advertisement, nor is it for sales purposes.
It's about showing how your product or service helps your reader by positioning it as the best solution to their problem.
Check out RankTracker’s in-depth guide to ivory coast whatsapp number database on-page SEO . Notice how the product (and its value) is incorporated into the content without appearing salesy; the product is essentially part of the content.
They’re not the only ones doing this. Check out this article from SEMrush. I love how they use different features on their platform to show users how to do keyword research:
semrush
This type of mid-funnel and bottom-of-funnel content increases conversion . Why? It provides first-hand insight into what your product can do.
2. Zero-click searches
If you haven't heard this term before, here's what it means.
Zero-click searches are user search queries answered in results pages. This includes featured snippets, rich schema, graphics, etc.
For example:
Google
In December 2022 alone, over 25% of all searches on mobile were zero-click searches. With the rise of LLMs (large language models), this number is expected to grow even more in the coming years.
ctr
Image Source
This begs the question: What's the point of optimizing your website for search engines if you're not getting any traffic to your site?
Here's what you can do:
Optimize for users first:
I repeat this because it is the only bait that works.
(and other search engines) are becoming more sophisticated in evaluating user engagement metrics.
Let's look at a use case: