If you want, you can take a look at the article by Luca Carchesio of Semrush. Let's do this: I'll list the 5 most important ones that you absolutely cannot ignore if you really want to create a website to make yourself known online: H1 H2 (hierarchical structure of contents) Content length (never less than 300 words, if you get close to 600 it is likely that you have made the right effort to thoroughly explore the topic) Now that you know the 5 elements you need to take care of on every page of your website, let's see how you can beat the competition on Google and make yourself known online.
How to Advertise Through Your Website indian email list to Relaunch an Accounting Firm accountant advertising website As I mentioned earlier, to advertise your accounting firm, you must first understand what users are searching for on Google and then create the pages of your new website in relation to their needs. The most “hurried” users search for an accountant based on distance (close and easy to reach) Take this test: Go to Google and start typing “accountant” and the initial of your city. It is very likely that among the suggestions proposed by Google there will also be the search “accountant <your city name>”. That's right? Okay, here's your homepage keyword.
What does it mean? Remember the 5 points seen previously? The title tag, the meta description, the H1 heading, at least one H2 and the body of the home page must contain this word. The most “attentive” users ask Google how to choose the best accountant for their business For example, if you read Federico Migliorini's article on Fiscomania, you will discover that his advice for choosing an accountant is: Make sure the accountant is registered. Choose the accountant based on his competence and experience in the sector you are looking for. Don't choose your accountant based solely on price. How can we understand if this type of more “attentive” users actually exists? Take this other test: go to Google and start typing “accountant expert in” and the initial of one of the sectors you work in.
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