Know your target audience before searching for an influencer

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Partnering with an influencer with a large following may help you increase brand awareness, but if you want the most bang for your buck, you should work with influencers who can get your brand in front of the right people.

Knowing your target audience allows you to choose influencers czechia b2b leads with audiences and social channels that align with your brand. Plus, when you understand what your audience likes, you can pick influencers you know they will relate to.

For example, it makes sense for a fitness brand like Athleta to partner with an athlete influencer, like figure skating champion Mariah Bell, over a more generic lifestyle influencer with a larger audience. As of the time of writing this article, Mariah has an engaged following of over 100,000 fitness enthusiasts, making her a strong match for the brand.


Mariah’s expertise as a professional athlete adds trustworthiness to her recommendations. Plus, since she regularly posts practice sessions, content about her training in the brand’s products fits with the rest of her and Athleta’s content.

What are the four types of influencers?
Based on follower count, there are four main types of influencers: mega-influencers, macro-influencers, micro-influencers and nano-influencers.

We’ll break down each type, sharing examples and the pros and cons of working with each.

An infographic depicting the four types of influencers: mega influencers (1M+ followers), macro-influencers (100K-1M), micro-influencers (10K-100K followers) and nano-influencers (<10K followers).