Choosing the right structured data format

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How to implement structured data on your website in 2024

Choosing a structured data format is one of the first decisions you need to make. The most popular formats are:

JSON-LD (JavaScript Object Notation for Linked Data) – recommended by Google, this is a format that allows you to place structured data in a script without directly affecting the visible content of the page.
Microdata – allows you to add metadata directly in HTML, which may be business owner phone number data more intuitive for those familiar with HTML.
RDFa (Resource Description Framework in attributes) – also integrates data directly into HTML and is useful for more complex semantic applications.
Comparison of structured data formats:

Format Recommended by Google Impact on HTML code Ease of implementation
JSON-LD Yes Short high
Microdata NO Tall medium
RDF NO Tall high
The process of implementing structured data on your website can be simplified by following these steps: