It simply displayed the url of the first image in the email

[Rakibul200]

The preheader space will showcase placeholder gibberish text like ‘lorem ipsum dolor sit amet consectetuer’. Talk about blowing a great chance to craft a well thought out preview text and entice more newsletter subscribers to click on your email. Still think having a preheader isn’t a big deal? Well, think again. Marketing experiments did a test to see the impact of having a preheader in an email. One email had no preheader.

Meanwhile, the treatment displayed a bc data india specific type of text. The results were impressive: the treatment saw a huge increase in clicks. Mistake : duplicating the subject line repeating your subject line verbatim in the preheader is a bad idea. First, it’s just being a lazy marketer. Second, it demonstrates a lack of creativity—not a good attribute for a marketer.

Importantly, readers might think you are a spammer and ban you from their inboxes forever. Your preheader should complement the subject line, not copy it. It should add more valuable info not contained in the subject line. Combined, your subject line and preheader should tell one complete story. Below are some quick tips on how to nail it: use figures to concretize the subject line. Inject a sense of urgency by adding a deadline to your offer.