personalizing the product mix in the value proposition

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Furthermore, establishing segments based on the possibilities of success, is another substantial factor that artificial intelligence can enhance. Other important points in which AI intervenes in a future marketing strategy could be: the ability to use the advantages of programmatic advertising, selecting audiences and not just channels, the cell phone number lookup philippines flexibility of content on the web or enabling recommendations automatically.



Finally, the high cost and time of making an industrial client is measured with an indicator: the Customer Long Term Value (CLTV) , which will give us a result of the profitability of the same.