EAT's impact on SEO in 2024

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Expertise : Refers to the depth of knowledge and skill of the content creator in a given field. For example, a medical article should be written or reviewed by a doctor.
Authority : Refers to the authority an author or site has on a given topic. This is usually measured by the number and quality of links to the site and by its recognition among other authorities in the field.
Trustworthiness : This means that the site and its content are trustworthy cashapp phone number data and reliable. It is important to Google that the information on YMYL (Your Money or Your Life) sites is particularly reliable.
All of these elements are designed to improve the user experience in Google Search.



Is Google EAT a ranking factor?
Google clearly states that EAT is not a direct ranking factor. However, it is a criterion that Google uses to assess the quality of pages within its algorithms. When assessing quality ratings for websites , Google aims to reward pages that demonstrate high levels of expertise, authority, and trustworthiness.

Google employees, the so-called search quality evaluators , use the EAT guidelines to assess whether the search results provided by Google's algorithms are in line with user expectations. Ultimately, pages with a high EAT are more likely to rank higher in Google search results .