Premiumization: Don't Just Raise Prices

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As you embrace this marketing trend next year, don't forget to justify the value of your premium or high-ticket products or services.

That way, your potential australia telegram number database customers won't judge you by your prices. On the contrary, they'll choose you based on the perceived value and price of your branded solutions.




It's important to understand this: premiumization is not just about raising the prices of certain products or services to categorize them as “premium.”

In fact, it is a trend towards selling exclusive, differentiated, high-quality and high-value solutions.

But let's be honest. It can't satisfy everyone.

If you want to take advantage of it, you must focus this price management strategy on a very specific avatar: someone who is not willing to sacrifice quality in exchange for a small saving.