5 types of social proof to increase your sales

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And yet, this fact is surprising:

“The use of online reviews is not limited namibia telegram database to online transactions. 82% of consumers use their phones to read online reviews while shopping in-store.”




Social proof is a powerful tool that businesses can use in a variety of ways to build trust and increase sales.

Below, we explain the main types and how some brands use them effectively:

1. Testimonials


Testimonials are the opinions of satisfied customers that reinforce the credibility of a business.

These messages showcase positive experiences and help influence potential customers by reducing the uncertainty they may feel before making a purchase.

Plus, they're most effective when they include specific details about how the product or service has improved the customer's life.

Real case: Decathlon


Decathlon, the sports retailer, uses testimonials on its website and physical stores.

social proof
Source: Decathlon.
Promote the experiences of real customers who have used your products in different sports.

Not only does this improve brand perception, but it also helps other consumers relate to the stories shared.

It is also worth noting that testimonials are often accompanied by photos, creating a more personal connection with potential buyers.