6 Social Recruiting Facts You’re (Probably) Still Ignoring

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Joywtseo421
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Joined: Mon Dec 23, 2024 3:34 am

6 Social Recruiting Facts You’re (Probably) Still Ignoring

Post by Joywtseo421 »

You might not like hearing this, but you’re probably not giving social networks the attention and resources they fully deserve as a recruiting channel in 2016.

Jobseeker expectations have changed greatly over the last decade, and something that is now considered normal to them is social media. Not only do they expect to find your company and employees on social networks, but they also use these channels in their research and decision-making processes.

As a recruiting team, this means you must be ready! Social media can provide your organization with a competitive advantage in the battle for talent, enabling you to show off your culture and employer branding in creative and exciting ways.

But in order to get the most out of social recruiting, your strategy cannot ignore these six facts.

1. Your LinkedIn Company Page Is More Important Than You Might Think

At Jibe, we have spent a lot of time talking about the concept of the candidate journey – the oman phone number resource process today’s candidates go through that takes them from a passive job seeker to being an actual applicant. Believe it or not, LinkedIn plays a crucial role in one of the first steps of the candidate journey: researching companies.

In fact, LinkedIn Career pages came in as the 3rd most popular candidate research channel (behind only Career Sites and Job Agents) in the Talent Board’s 2015 Candidate Experience Research Report. This data makes it clear that having a great LinkedIn page should be a requirement for your recruiting team. This starts, obviously, with how the page looks, but more importantly what type of content you share. Content around company values, product info, and employee testimonials are the top three that candidates find most valuable while doing research.

2. Job Seekers Don’t Care For Twitter Feeds That Only Share Jobs

Chances are your candidates are on Twitter, and are actively using it in their job search. However, most candidates aren’t using this social network to specifically apply for a job at your company.

Accounts that only share job openings (and there are plenty!) probably are not seeing too much return-on-investment. In fact, according to the Talent Board, Twitter feeds ranked 2nd to last when it comes to channels candidates use when researching opportunities at a company.
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