Voice search is gaining popularity

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However, soon the technology of impressions by synonyms will develop, thanks to which it is expected to facilitate the possibility of covering low-frequency conversion phrases without the need to process many voice queries.

Audience targeting
Audience targeting tools continue to malaysia telegram database develop in combination with targeting by key phrases. Thus, we can observe Google's experiments with audiences by interests and intentions, as well as new products from Yandex in the form of targeting by short-term interests in YAN or targeting by genres and topics in media advertising.

The reduction in the volume of search query data in Google Ads and the increase in the share of low-frequency long phrases in general are pushing people to master audience targeting. Audiences help set up campaigns even in the absence of data and well-developed semantics.



Audience Selection in Google Ads

In addition, audience targeting is a key tool for the first touch and getting initial traffic. Conversions on the first visit are rare. A chain of touches leads to conversion. Audience targeting tools that work with an audience that has already visited the site help create such a chain.

Combining audience and keyword targeting allows for more precise targeting. However, to effectively use targeting tools, you need to learn how to study your target audience in detail and find out the answers to the following questions: