Advertising in newspapers and magazines

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The study's authors also reported that "call-to-action" advertising on TV proved to be profitable before the crisis, while "explanatory" performed best during the crisis.

It is worth noting that the study was honduras telegram database conducted in the late 2000s, when newspapers and magazines were a more popular advertising medium than today, when they have been replaced by online platforms.

The results of the Greek study, when applied to the online environment, confirm the above assumption that content marketing can be a significant support for sales during a recession.

Conclusions
In a crisis situation, there are still potential opportunities for growth, but we often succumb to the herd mentality and lie low, waiting out the danger instead of taking action.

Internet marketing in the current conditions is becoming one of the few ways to act. Ignoring it, cutting the budget and going with the flow along with everyone else means standing still and delaying in solving problems. And delay, as we know, is often like death.

Once, during another economic crisis, the founder of the largest American wholesale and retail chain Walmart, Sam Walton, was asked what he thought about the recession that was going on at the time. To which he responded: “I thought about it and decided not to participate.”



Sam Walton is an American businessman, founder of the Walmart and Sam's Club store chains.