The additional title can be omitted

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After adding keywords, all that remains is to set bid adjustments, user interests, and retargeting conditions, if necessary. Then you can move on to creating an ad.

Creating an ad
Creating a text and graphic ad in YAN begins nepal telegram number database with specifying a link, which should be marked with UTM tags to enable tracking of results in Yandex.Direct. Then you should write the texts and install the images. On the right, you will see an example of how your ad will be displayed.



It is not required and in 99% of cases will not be shown.

When adding images, please note the option to use standard or widescreen display type.



After uploading the image, a video extension will be automatically added, which will be an animation of zooming in and out on the added photo. You can replace the video extension by selecting your own video or using the internal video constructor.

Next, you need to add information about the company by creating a business card or uploading a previously created entry to Yandex.Directory.



After that, if desired, you can fill in the field with price information. In this case, you will be able to be displayed in a number of templates where the price will be displayed.

Here you can also set up clarifications and quick links. Even though they are almost never displayed in YAN, it is still recommended to set them up. Filling in extensions gives the ad a higher rating at the start of the campaign, which helps reduce the cost per click as a result.



You can then finish creating your ad or immediately add another ad to the group.

Let's note an important point that many people miss. Cropping images according to the smart center is not always done correctly. To avoid this, you need to set up smart centers. You can do this when viewing all ad formats.



Once you open the preview, you will be able to correct smart centers.



Click the "change" button and fix the displayed area for each format.



Let's look at the settings of the graphic ad. Here, a link is also added, which we recommend marking with a separate UTM tag, after which the ad is created using the creative designer.