Traffic source dimensions can be defined based on session or user. You can learn more about user-defined dimensions in this Google Support article if you're interested, but we'll focus on the more common session-defined dimensions in this article.
Methods for classifying traffic sources in Google Analytics
Google Analytics classifies traffic in different ways to provide chinese overseas europe data multiple layers of analysis. These different classifications are dimensions of traffic sources.
There are five dimensions of traffic sources you need to know.
Session Source : The specific source that is sending the traffic
Session Source/Media : A combination of the two previous dimensions.
Session Campaign : Traffic coming from a specific marketing campaign.
Session Default Channel Grouping : Rule-Based Traffic Group Definitions
Let's review each of them.
Source
The traffic source dimension tells you the specific location (i.e. website or platform) where your traffic is coming from.
Let’s go back to the company example from earlier. You’ve already seen the data on your session source, with most of the traffic coming from Google and lesser amounts coming from Bing and direct traffic.
data displayed for session sources "google", "direct" and "bing".
It’s helpful to know that Google is your most important source of traffic. But what if you run paid search ads on Google and also work to increase your organic search traffic.
Session Support : The type of traffic
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