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Home > Marketing Blog > Blog > Marketing Effectiveness > What is an Email Funnel: Analyzing the Stages and Calculating the Indicators
25.10.2023
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What is an email funnel: we analyze the stages and calculate the indicators
Marketing efficiency
Marketing efficiency
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Evgeniy Letov
One of the key tools that allows you to effectively interact with potential clients and convert them into buyers is an email funnel. In this article, we will consider:
what stages does it include,
how to calculate its effectiveness.
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Content
Email Funnel - What is it?
Email Funnel Stages
How to calculate email funnel
Resume
Email Funnel - What is it?
It is the sequence of steps a potential customer goes through through email. A funnel is a strategy for sending emails with the goal of attracting attention, persuasion, interaction, and ultimately conversion.
Email Funnel Stages
Stage 0: Entering the Funnel
This is the initial stage, where the company collects email addresses of potential customers. You can collect a mailing list in different ways: through a subscription form on the website, participation in promotions or events, registration in the service, etc.
Step 1: Capturing Attention
The first email should pique the recipient's interest and encourage them to open the rest of your messages. This could be a welcome email, an introduction to your brand, or an offer of valuable content.
Stage 2: Developing Interest
At this stage, letters with useful information about the product or service are sent. You need to convey to the subscriber how you offer the customer to solve his problems.