But where to start?

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Note that now you don't just know the first name, last name and email of your visitors. The information they wanted to leave you is a gold mine if exploited through targeted communication. Almost as if it were one to one. Making the recipient of your communication feel, in fact, unique. Knowing his interests, in fact, gives you an unmissable opportunity: to talk about topics that he is passionate about. This type of targeted communication is called narrowcasting . In contrast, precisely, to the classic newsletter, always at risk of ending up in the trash without even being opened. Knowing your customers' preferences in sufficient detail, in fact, your communication will inevitably be more on topic and closer to their needs.


How to get these zero party data through japan email list your website? create free online multi-step quizzes for zero party data As you may have noticed, more and more consumers are demanding personalized experiences from websites, especially e-commerce sites. If used correctly, zero party data allows you to create a web marketing strategy that treats each customer as an individual different from all the others. The great opportunity that this type of strategy offers you is to personalize their experience with your brand and build real relationships. But how to collect this precious data? You can use them to improve conversions (sales) on your online store, to build customer loyalty and increase their satisfaction.




Think about the questions you would like to ask your visitors and then create a quiz or survey. As? Here are some tools I recommend: Jotform . “ Create multi-step forms for free. Break your online forms into multiple steps, making them more fun to fill out, increasing conversion rates and ensuring you get the information you need. ” Growform . “ The multi-step form builder that gets you more leads. Create beautiful multi-step forms that bring in up to 2x more leads, no code required. Start your 14-day free trial .” SurveySparrow . “ Perform in-depth data analysis and research with the best business survey software.