Results of the promotion of the University of Galamart
For 10 months:
Overcame the torment of moving from the old to the new VKontakte advertising account
Increased the number of community subscribers by 3 times. From 412 to 1256. Conversion to subscription — 20%.
Received over 1,000,000 impressions and increased post engagement by at least ×10.
Engagement of posts announcing events from the community wall has increased 10 times
What's next?
In 2024, advertising in the Lead Form format to increase the number of event registrations. In a number of projects, they give good results.
Instructions for launching an advertising campaign on VKontakte to get ×3 followers and ×10 engagement:
Set up campaign analytics.
Prepare landing pages.
Select the target action in accordance with the KPI.
Test different targeting.
Upload creatives of all formats to the adWhat is retargeting?
Contextual advertising
Contextual advertising
Targeted advertising
Targeted advertising
Svetlana Kazantseva
Advertising becomes more expensive every year: agencies increase the cost of their services, advertising auction rates grow. Business loses - the cost of attracting a lead and a client grows, advertising bc data india phone number paying off. And without advertising, there are no applications at all.
What should I do? Close my business and go into employment?
Maybe. But try other solutions first. One of them is retargeting. Build retargeting into your advertising strategy to “squeeze” forgetful users and encourage them to buy.
vertising account.
Track the compliance of the number of ads in groups with the established budget.
Follow VK news, test new formats and features.
To launch an advertising campaign yourself, subscribe to our Telegram channel and download a more detailed checklist.
If you need help with setup or consultation, please contact us.