The store offers its customers a wide range of products: helmets, glasses, gloves, shoes, overalls, sports steering wheels, chairs, safety equipment, special tires, exhaust and cooling systems, brake discs and pads, as well as many other tuning parts. The owners planned to develop new sales channels, including foreign ones. The expansion plans were hampered by japan telegram number database the fragmentation of the product base: some data was stored in 1C, and the other - in the online store database. There were no means for automatic formation and uploading of product cards. This complicated the introduction of products to new sales channels and new markets, since trading platforms often require their own format and structure of the product feed.
To consolidate the product base, the PIMCORE solution was implemented. After setting it up:
it became possible to add descriptions and characteristics of products in several languages and in the future expand multilingualism;
categories of goods with their own sets of properties and value ranges were created. The goods immediately appear in the store in their category;
a database of manufacturers and suppliers (with access rights settings) appeared, which allowed them to be launched into the system without risks to the business. Partners can upload new products, edit balances and prices.