How to use gamification in your email marketing campaigns

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In case you feel like wordplay is not your strongest suit you can always hire a professional copywriter, a talented freelance writer, or partner up with an experienced content agency. Make use of the curiosity gap curiosity gap abandoned cart email example from asics human beings are curious creatures. Our minds enjoy a good puzzle — that’s why crime and mystery books are so popular. That’s also why people spend so much time glued to tv screens, desperate to find out what happens next to the characters they’ve become invested in.

If you pose the reader a question — and btc users user list not necessarily a literal question, but rather something that makes them curious enough to feel the need to search for the answer — they will open the email. The rest is up to you. This way, a witty follow-up message from the cart abandonment email can become a decisive element of your strategy that allows you to recover lost customers with ease. Appeal to emotion cart abandonment email example from dollar shave club image source: pinterest we all are ultimately emotional beings.

There are universally recognized emotional tugs that, if used in a genuine and playful way, can encourage relatability between your brand and your customer. Don’t be afraid to use this emotional appeal in your abandoned cart email campaign. Use a heartfelt copy in both your subject lines and email body, insert relatable images and gifs, make your reader feel something rather than simply read about it. You’d be surprised, but even the most mundane products, such as shovels, can be sold on emotion.