Then we arrange them in descending order. The most popular advantages are placed at the top of the list, based on surveys on social networks and the opinions of your employees. We conduct a comparative analysis with competitors We draw attention to their progress. You need to be sure that you are at least on par with your competitors in the qualities you have selected that you consider unique. For example, if a competitor provides a service much faster than you, then speed is clearly not your strong point.
formulate a complete thought from one or several points. As a result, you will get a skype database Unique Selling Proposition, consisting of your main advantages that distinguish you from competitors. Perhaps you have a beauty salon with a trichologist on staff, performing a number of procedures in the physiotherapy room to eliminate hair diseases: laser therapy, cryomassage, darsonvalization, etc. And competitors have to send their clients to neighboring salons for these procedures.
Hidden benefit Some services are provided by most salons, but few consider this an advantage. This is your chance to stand out in your USP: 24/7 online booking for procedures. Regular disinfection of hairdressing and manicure instruments. Focus on trends This proposal is suitable for new ways of providing services or new materials and preparations: Using biogel to coat nails instead of gel polish. Hair restoration by silk-screen printing. A unique proposition that exploits weaknesses Certain disadvantages can be converted into advantages: It takes a long time to do nails because we paint each element by hand.