What is a boutique agency anyway?

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Boutique agency is an increasingly common term on the market, both worldwide and domestically. In the broadest context of the term, these are small specialized agencies that offer services in different aspects of the market. All boutique agencies share some common characteristics, and the range of their services depends on the area of ​​their business. In this text, we will check what these common characteristics are and how it looks on the example we know best - marketing.

What do boutique agencies have in common?
All boutique agencies have several characteristics in common:

They have a smaller number of employees : they are usually teams of three to ten people, and they are often made up of experts from different fields.
They often have a network of collaborators : in order to offer their hungary phone number lead clients a broader service, they cooperate with other specialized agencies, offering a high-quality service, which is staffed by highly qualified experts.
They work with a smaller number of clients : the smaller number of employees is often precisely because they can work with a smaller number of clients to whom they offer a more specialized service.
They are narrowly specialized : their services cover a smaller area of ​​services on the market, but their services are in most cases much more detailed.
This approach enables a specific way of offering the service, which shows many advantages for the client, but also for the agency itself. What exactly we mean by that, we will show on the example of a marketing boutique agency.

Boutique marketing agency
As we mentioned, boutique agencies have much fewer employees, but the team is designed to bring together experts from different fields . Fewer employees also mean fewer clients, but here, compared to the classic structure of an account manager and his team in a larger agency, each client is worked on by all team members. In this way, boutique agencies offer their clients a team of experts who often create much more innovative solutions thanks to their experience and knowledge and the ability to devote themselves to a smaller number of clients.

A smaller number of clients also means greater flexibility and the possibility of adaptation during the duration of the cooperation. Concretely, on the one hand, this means that the boutique agency has more clients at their disposal and that they are more involved in communication, if necessary. In addition, this communication, greater adaptability to changes and faster decision-making is connected to the fact that boutique agencies are less burdened by the structure, hierarchy and procedures that large agencies must have in order for a large collective to function.

On the other hand, precisely because they are narrowly specialized boutique agencies, in addition to working directly with clients on a specific project, they often partner with larger agencies for their narrowly specialized part of the work.

What does collaboration with a boutique marketing agency look like?
There are no universal rules, so we can't tell you how it works for everyone, but we can tell you what that cooperation looks like with the TORRIS agency . TORRIS branding boutique agency specializes in creating marketing, branding and rebranding strategies. This means that our team, based on the analysis of your business, your competition and potential opportunities on the market that appear through a detailed analysis, creates a strategy according to which your marketing activities should take place.

These solutions are always custom made , because they are created to solve a specific challenge. We will use tools, messages and audiences differently if your goal is to sell. Different if you are new to the market. And it's different if you've been there for a long time and it's time to do something new because the business isn't developing in the direction you want. The strategy you get is turnkey. You receive a document in which the implementation process is so detailed that it is up to you, your team or the agencies you work with, just to implement it and track the results.

But if you think the implementation itself will be a problem, we can help you with that too . The team of experts we bring together has gained their experience in large corporations, so with their knowledge and advice they can coordinate your internal teams so that the designed strategy is put into action.

Boutique agencies have their advantages, just like large agencies. It's just a matter of carefully assessing who is the best option for you for a particular piece of work, but judging by the global market, specialized boutique agencies are something you should definitely pay attention to.