Create a video that focuses on one appeal and conveys what you want to say.

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Direct conversions, indirect conversions
A direct conversion is when a user converts without leaving the website. An indirect conversion is when a user leaves the website, then returns and converts.
Direct conversions are the number of users who visit your website and convert without abandoning the site. Indirect conversions are the number of users who do not convert on their first visit, but return to your website and convert later. In Google Analytics, indirect conversions are called "assisted conversions."

Direct conversions occur when a customer already has a strong desire to purchase, but generally, customers often make a purchase decision after collecting information through various channels. When the customer's process to make a purchase decision spans multiple stages, such as for expensive products or services, or B2B products that require a long consideration period, evaluating indirect conversions in addition to direct conversions can be used to allocate budgets appropriately.

Micro conversions
Micro-conversions are targeted at incremental actions leading up to a final conversion.
Micro-conversions are the steps before a website reaches its final goal (macro-conversion). Actions such as reaching a sign-up form, adding a product to a cart, or watching a video are examples of micro-conversions.

The number of micro-conversions indicates that users are interested in the content of the site and may lead to macro-conversions such as final purchases or inquiries. Analyzing micro-conversions can help you understand which path users take on the site to convert and at what point they give up on a purchase.

Conversion examples
So, what kind of goals are there depending on the industry and the products you handle?
Here are some examples.

Purchase of goods and services
Free trials such as samples and free content downloads
Applying to attend events and seminars
Request and download materials
Membership registration and newsletter registration
inquiry
As mentioned above, there is not just one goal, but various types, and it is common to set colombia whatsapp number database multiple goals.

Purchasing goods and services
Retail
Service Industry
E-commerce website
For retail and service businesses, the ultimate goal is to encourage visitors to purchase products and services through a website. A typical example is an e-commerce site (online shop), where direct sales from the website are called conversions.
Even if you don't have an e-commerce site, you can pursue various indirect outcomes that contribute to sales, such as directing customers to a physical store.