Makeup tutorial video previews by @iz_alwaysglowing

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Tom Smith's Instagram post about being featured in The Sunday Times
Isra – @iz_alwaysglowing
Instagram: 9,326
TikTok: 1027
YouTube: 91Isra, known online as iz_alwaysglowing, is a jamaica b2b leads standout in the beauty and skincare space as her handle suggests. She already has a large presence on Instagram and TikTok where she has collaborated with leading brands like Sephora and L’Oréal Paris. Her passion for makeup draws followers to her accounts where they watch her tutorials and product reviews.

Lauren Carmen – @laurenncarmen
Instagram: 4,434
TikTok: 1263
YouTube: 21.8K
Lauren Carmen may be the next go-to Instagram creator for understated glam. She uses her social accounts as a platform to share videos with fresh beauty tips, hair care solutions, and hairstyle ideas (particularly for long hair). Not to mention, her makeup tutorials and glimpses into her lifestyle add to her allure.

Lauren Carmen styling her hair in an Instagram video post
Aamirah Essof – @abrowngirlrecommends
Instagram: 34.7K
TikTok: 1588
YouTube: 48
Aamirah Essof, aka @abrowngirlrecommends, is capturing the UK’s beauty scene with her unique focus on inclusivity and self-taught nail artistry. Her engaging and down-to-earth content shared mostly in short video format offers a relatable perspective that’s making an impact with the UK beauty community.