What should you analyze on your website?

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You have prepared an access analysis tool to gather website data, and have collected all the data, but how can you actually use it as a digital marketing measure?

To do this, you need to understand how your website is receiving traffic and what kind of traffic is being generated internally. Here we will introduce some representative indicators for understanding inflow routes and user behavior.

Inflow route
Organic search: The route by which users access why choose vk database a page displayed by entering keywords into a search engine (Google, Yahoo, or the search function on a smartphone)

Direct traffic: A route to a website by directly entering the URL in a browser. Bookmarked URLs are also considered direct traffic.


Email marketing: Parameters are set to measure the path of users who click on and access the pages included in the emails sent.


Referral: The route taken by someone clicking on a URL posted on another website

A route of access resulting from clicking on ads delivered through advertising platforms such as search-related ads "Google Ads" and "Yahoo! Ads"

Social Media: Routes leading to access from articles posted on social media such as Twitter and Facebook

The websites we access every day without even thinking about it via our PCs or smartphones are actually being measured through access analysis to determine the routes from which users access the websites.

User Behavior
Page views: The number of times a page has been viewed. The more pages there are, the more popular or attention a page is getting.


Number of page visitors . The number of times a user visited the page. Generally, it is managed as the number of sessions, and if a session has elapsed for a certain period of time, it is counted as a new session.

Time spent on a page This is the time spent on the page, whether it's reading an article or watching a video (although sometimes they may leave the screen open and walk away).


Bounce rate : The number of times (sessions) a user leaves a page without moving on to other pages on the same site, calculated as a percentage of the tota