Furthermore, if you break down the number of sessions on your owned media, the inflow routes, such as search inflow, SNS inflow, and advertising inflow, become KPIs. In this case, you can manage the numbers using the number of pageviews. In addition, even elements that are difficult to quantify can be set as KPIs by changing the perspective. For example, if user satisfaction is the KGI, the evaluation score of user reviews can be used as the KPI.
If the KPIs are not established using arithmetic oman telegram data operations like this, there is a risk of inconsistencies in the structure of the KPI tree. When creating a KPI tree, make sure that it is composed of elements that can be used for arithmetic operations when it is completed. [Point 2] Pay attention to units When creating a KPI tree, you also need to pay attention to units. When setting KPIs, be sure to check the units and make sure they match the KGI.
KPIs are set by breaking down KGIs and must be managed numerically. Commonly used units are "people" for number of people, "yen" for amount of money, and "%" for percentage. If you break down KGI using only words, you may not be able to perform arithmetic operations in the end. Therefore, when creating a KPI tree, it is recommended that you write down the KPI content and units. Then, once the KPI tree is complete, enter the numbers in the same units and check the calculations.