Comprehensive study of the Russian market of automated services for business
Client
RU-CENTER (JSC Regional Network Information Center) is one of the largest domain name registrars and hosting providers in Russia.
Task
Segmentation of the market of automated services for business
Characteristics of the situation in the identified segments (submarkets)
Result
An assessment of the We needed to create a website that would perform two functions:
presentation - to introduce clients, current and potential, to the designer and her portfolio of projects,
marketing - serve as a landing page for advertising campaigns.
The client's main wish is to receive a website that reflects her as a person and as a designer, conveys her professional vision and style, helping to find her clients who share the same tastes. Working look at the overseas chinese growth in europe projects, including as a psychologist, she tries to feel what the client needs and create a comfortable environment for him. All this should be read by a person who gets to the site.
The result: a site you want to stay on
Based on these wishes, we developed a gentle and warm design, taking calm natural tones as a basis. These are the shades that the designer herself most often uses in her projects - therefore, the design of the site is in perfect harmony with the portfolio, but does not distract from the works themselves. We added light animation elements that enliven the pages and hold the visitor's attention.
The portfolio is the key section of the site, we paid special attention to it. Together with the customer, we selected the projects that are closest to her, while showing the range of styles in which she works. We conducted interviews, asking about the details of the projects, and supplemented the photographs with short descriptions.
Also, a prominent place on the site is occupied by publications about the projects in the media, confirming the professional recognition of the designer. And of course, in the service sector, reviews are a must - we posted them in the form of screenshots that look as lively as possible and inspire confidence.
In addition to the creative component of the task, the practical one is also important: the structure of the site was thought out so that the visitor would not miss the information that it is possible to order not only the design, but also a full range of services for its implementation.
The site was created on the Tilda platform - this is a convenient solution that allows you to quickly and inexpensively make edits, open new business areas and adapt pages for advertising.
For us, this was a pleasant project and interesting cooperation with a creative person. The main thing is that the customer liked the result, she plans to contact us when there is a need to launch advertising.
in terms of the identified segments
The competitive environment is described