Here the contractor's task is to show "look how much work we've done", and the client's task is to understand whether the work done is really worth the money he pays. And also, whether there is something that should be excluded from the list of works for the next month, or whether it is time to find a full-time specialist for these works.
As for how to praise yourself, I will probably skip it. And I will focus on the second aspect. I believe that an Internet marketing partner should be a partner, not a parasite. Therefore, if the section "work performed" contains the same type of work from month to month and it involves significant costs, then the laws of business efficiency say that it is time for the client to do it themselves. Within their business, without outsourcing. Therefore, this section should include not only what was done, but also an explanation - why exactly this way. Providing the client with access to information on how this process can be built within their company.
You are an agency, and are you afraid that in this situation you will earn less? It is not scary to tell the client honestly that he can do some work with a full-time specialist, and at the same time save. Firstly, our task is to “spin the brazil whatsapp number database flywheel” and then we can transfer control to the client. Leaving the task of support and control on ourselves. Secondly, you free up resources for something new, and continuing to work with the client, you will be able to use new directions. This is a good incentive for our development, isn’t it?
Plans and suggestions for the next month
What is the best way to end a report? Of course, with plans for the next month! What results are planned to be achieved in the next month, due to what activities.
Here, it is worth paying attention to the competitors of the promoted online store. What has changed for them over the past month. There are always the closest competitors in the TOP, in CPC systems, or familiar stores that purchase from the same suppliers. Maybe they started using new promotion methods or technologies? Or expanded the product range? Our plan was built several months ago, when we were not so familiar with the project, which means that new ideas and suggestions appeared in the process of work. These can be both new services and suggestions on what the client can change in their business processes, from which everyone will benefit.