3. Engage from your brand accounts

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Instead of going straight for a cold call, france b2b leads start with a warm up by engaging with the influencer’s content from your brand accounts. Doing this will get your business on their radar and plant a seed for initial outreach.

4. Read over the available partnership information
Influencers–especially macro and mega influencers—usually have a preferred method of communication. Determine if you need to send a DM or email to the influencer directly, or if you need to contact their management company or agent—you can find these by looking at their website or social bio. Using their preferred communication type makes sure your outreach gets to the right recipient.

7 influencer outreach templates
Here are five customizable influencer outreach templates that can be tailored to various platforms and industries. Some of the templates are written for email, but can be repurposed for DM as well by removing the subject line and email signature. You can also adjust them to address their management instead of the influencer directly.

1. General influencer outreach template
Subject line: Explore Paid Opportunities with [Brand Name]

Hi,

My name is [Your Name] from [Name of Brand]. Our team has been following your social media for a while now and I’m so impressed by your [personalized compliments about their content with a specific example.]