Leading analyst at Freedom Finance Global Natalia Milchakova

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he Avito Services platform and the ORO marketing research agency conducted a joint study on the online services market in Russia. Analysts calculated that the market volume by the end of 2023 was 15.9 trillion rubles. The bulk of orders comes from individual contractors (48%) and small companies (27%). Also, in 14% of cases, customers turned to a group or team (construction work, landscaping, renovation of premises), in 8% - to large companies.

explained the reasons lebanon whatsapp resource for the growth of the services market in Russia: "The services market is growing, and this may be due to several trends. For example, an important role was played by the growth of consumer demand in Russia against the backdrop of rising salaries and incomes of the population, that is, Russians have money to consume more services. In addition, prices and new technologies play a significant role, which provide for the growth of demand for new and relatively new types of services. For example, the delivery of prepared food or the service of calling a taxi through mobile applications. The rapid development of self-employment in Russia also helps to increase offers from specialists performing various types of services, which contributes to the formation of competitive prices. As technologies continue to develop and the mechanism for finding the necessary specialists becomes simpler, the services market in Russia will continue to grow."

Most often, customers searched for beauty experts on websites, in applications and thematic groups (19%). 16% of online service users ordered cargo transportation and courier delivery services, 15% - repair services and another 10% - tutors. The largest share in the volume of online orders also fell on the services of beauty specialists and amounted to 18.3%. About the same share was occupied by cargo transportation and courier delivery - 18.1%. The share of tutoring services was 10.2%.

The top categories by revenue volume of performers in the online services market included construction work, as well as production and processing. They accounted for 26% and 11%, respectively. In third place were transportation and courier orders - 9.6%.

Senior Managing Director of Avito Services Artem Kumpel believes that digitalization of business is one of the global trends in the world economy: "Every year, more and more users are looking for specialists through online channels. The number of contractors, including private ones, who offer services on online platforms is also growing. We expect that in the near future, certain categories of services will undergo uberization - that is, they will completely switch to digital platforms. The first to go online will be services in the categories of "beauty and health", "transportation and courier assignments", "repair of premises and repair of equipment". Most users already prefer to choose contractors for such tasks on the Internet."