You will also need to use a platform called a “trigger” that will send the marketing emails. In practice, it is very simple to use! Just register your contacts, create the email content and that’s it! Just send or schedule the sending for the time of your preference.
Today, there are a number of triggers on the market, both free and paid, such as:
Mailchimp : Free email blaster for up to 2,000 contacts.
Sendgrid : works in the form of credits, which you can use to cpa email list send out emails. The number of contacts varies according to the monthly plan chosen and they start at $9.95 per month.
Dinamize : offers the possibility of taking a free trial before signing up for the plan. Prices start at R$29.90 per month.
Choose the one that best suits your purposes and get to work!
Pay attention to the content of your email marketing
Believe me: good content will be your main advantage when sending email marketing messages. And it starts with the subject line of the message. Work with attractive and objective titles — avoid long words that are difficult to interpret!
In addition, know how to apply the “Backwards Summary Practice” when writing the body of the email, which we will explain below.
Use the Backwards Summary practice
In email marketing, you don't need to actually put together a summary, but it should be your starting point: ask yourself how to condense all the information you want and pass it on quickly and easily to the email recipient.
Write the summary, read it out loud, and if you feel that there is a lack of information, add it little by little, without making the text too long or too short.
Invest in attractive images that add value
The rule of a good illustrative image is the same in any communication medium, be it Facebook , Twitter , your blog or email marketing.
To grab the reader's attention, use high-resolution, credit-free images that are consistent with the email message. Use free image banks or develop visual elements that reflect your brand's identity internally.