The use of digital marketing in shopping mall stores can be a great alternative to attract the public and boost the business's sales growth.
While shopping malls in Brazil had their worst Christmas in the last ten years in 2015 , the country's e-commerce had its best performance in history that year, growing more than 15% in the midst of an economic recession . This means that the online world, including digital marketing, are the sworn enemies of shopping mall stores, right? Wrong!
Have you ever searched for a store, service or product on attorney email list Google? Have you ever researched and compared prices on the internet? What happens if a potential customer searches on Google for a product that you offer, but finds your competitor who is not in the mall?
According to a recent survey , 74% of people who have smartphones search for products online when they are thinking about buying a product in a physical store. Having a store in a shopping mall certainly means a lot of traffic, but that doesn't mean you can't increase your sales even more by putting your company online and, more importantly, making it more discoverable.
In this article, we list 3 great ways to use digital marketing to increase in-store sales in a shopping mall. Check it out!
Have a responsive website and work on SEO
“Starting at the beginning”, every company needs to have a website, it’s that simple.
Having a website is the birth of a company in the online world; it is having an institutional space on the internet. A big mistake from a digital marketing perspective is to think that having a page on Facebook or Instagram is enough. A website is a space that is 100% owned by the company, meaning that the company has 100% control over this environment, which is not the case with social media. Having just a fan page, for example, would be the same as building a house on rented land.
And, as being on the internet is not enough, your company needs to be found in the online environment, therefore, your company's website needs to have the best SEO practices (search engine optimization) and it needs to be responsive, so that the user has a good experience if they access the website through a smartphone.