What is the difference between identity and corporate style

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Olfaction . This is another rather rare and expensive way to differentiate yourself from competitors. It is chosen even less often because of its high cost. For example, a luxury hotel chain may spray an air freshener in the lobby. This smell will then be associated by visitors with the service of this particular chain. Furniture centers, spas, medical clinics and other enterprises are often aromatized.

Another example is the oak aroma in jamaica telegram database Porsche car interiors. The upholstery is impregnated with a special compound that creates that very feeling of premium.

Touch . The sense of touch is mainly affected by packaging and business card materials. For example, a company may use touch cover paper – it feels like a rose petal.


Identity is a broader concept than corporate identity. It can affect all senses, while corporate identity only affects vision.