According to Google data , at least 2 trillion searches are carried out every year on the platform. Therefore, it is clear that many people are now searching for services and products like the ones you sell.
On the other hand, social media is also booming. In 2017, for example, Facebook reached 2 billion active users . Therefore, social media is a great way for your company to find the audience it wants.
As you have seen, both search engines and social networks are interesting strategies for your company. In this scenario, paid media is useful for promoting your brand across a variety of channels , increasing the exposure of your services and products and improving the way your company competes in the market.
In addition, sponsored links are important for your betting email list campaign to have more predictable results, since you will invest to achieve your goals. Profits obtained from organic searches (natural, without paying for advertising) are welcome and interesting, however, with the use of paid media , it is possible to predict what the number of clicks and conversions will be.
Additionally, organic products can undergo major changes, depending on the day and market movements.
3. Benefits of sponsored links
Using sponsored links is a widely used strategy in digital marketing . For at least 15 years, they have helped many brands to be found on search engines, social networks and websites. Check out 5 great reasons to start using this strategy in your company.
Increase your brand visibility
One of the great benefits of investing in paid media is increasing your brand's visibility on the internet. This is due to the range of possibilities you have to advertise your products and services, ensuring that your company is present on thousands of blogs and websites, in addition to selected social networks.
This way, it is easier for your strategy to make your institution better known in the market, giving your company greater strength to compete with the competition.
Sponsored links provide greater flexibility
Even if the creation process is well carried out, every marketing strategy needs adjustments to increase the efficiency of the campaigns.
Unlike what normally happens with other strategies, paid media allows you to make fine adjustments to your campaign whenever necessary or whenever you wish. To improve, the results and progress of your strategy will not be affected. Among other details, you can change:
the texts of the advertisements;
keywords used ;